yin-yang theory. The five elements theory base their evaluation on the
five elements – wood, fire, earth, metal and water to establish a connection between
human physiology and pathology and the natural environment.7 The movement of
these five elements constantly rules the functioning of the human body and thus
establishes the interdependence of both.

The yin-yang theory calls for comprehending the bright and dark sides of
the universe, in other words, the opposite properties of the universe.8 The relative
nature of yin and yang represents the interrelationship between substance and function. As traditional chinese medical practitioners say “Only with ample
substance can the human body function in a healthy way; and only when the
functional processes are in good condition, can the essential substances be
appropriately refreshed.”

Chinese herbal medicine is more known as Chinese materia medica. This includes
Chinese crude medicine, prepared drugs in pieces, traditional Chinese patented
medicines and simplified Chinese medicinal preparations. Chinese herbology, a major
aspect of TCM addresses the art of combining medicinal herbs.10 It visualizes the
entire human body’s balance of energies and spirit to treat a medical condition.
Herbs are combined into different potions of various characteristics for the sake of
different individuals being treated by TCM practitioners. Herbs like Astragalus,
Ginkgo, Ginger, Green Tea, Siberian Ginseng and Garlic are used to treat several
ailments. Around 300 mineral and animal extracts and 400 formulae are used to
cure diseases, in Traditional Chinese Medicine.

Acupuncture, as part of TCM is used to unblock the flow of vital energy through
the human body.11 One of the oldest healing techniques in the world, this traditional
method aims at “restoring health through simulation of specific points on the body.”12
Ailments like nausea, addictions and some kinds of pains are claimed to be treated
with the help of acupuncture.

Taking advantage of its abundant human resources, China is luring medical tourists
into its web of alternative medical therapies. Wellness packages in China come at
low costs and without any side-effects, thanks to proliferated Traditional Chinese
Medicine. Several massages and spas have been set up in recent times that provide
mental health and physical well-being to medical tourists with the help of Chinese
medicinal herbs. Wellness apartments are established for the purpose of serving
senior medical tourists. These wellness apartments facilitate these tourists in
practising their own hobbies and also conducting medical activities like Taiji.

Germany

Germany’s alternative medical practices have their origins in Homeopathy, a
medical system that was developed by Samuel Hahnemann, a German physician.
Homeopathy considers symptoms as disturbances of vital forces that have
connection with the human body. Homeopathic advocators believe that this
medical system has the ability to cure acute diseases like flu, cold, pains, depression
and fatigue, constipation, irritability other than chronic diseases. It is claimed to
cure allergies and allergic disorders like Eczema and Asthma. Moreover, this
medical system is child friendly, in the sense, that the medication given by
homeopaths is sweet to the tooth and therefore acceptable. Homeopaths are known
for debonair and their hands free treatment of patients. They concentrate more
on the patient’s state of mind and attitude towards life. The preparation of different
potions in Homeopathy is done mostly with the help of herbs, minerals and
animal extracts. Also, it is often reasoned that since the dosage that homeopaths
prescribe is in such minute constitutions and because they come in dilutions of
substances like water and alcohol there is no chance of any side-effects.
Germany also stands famous for its herbal remedies. Regulated by Commission
E14 on the purity and pharmaceutical activity, these herbal medicines in Germany
have come a long way in preventing and curing many diseases like cancer, AIDS and
other serious ailments. Most physicians in Germany are required to be educated in
Alternative therapies, so that it serves complimentary to modern medical treatments.
As Mark Blumenthal, chairman of the American Botanical Council points out, “Most
of the clinical research that’s conducted on the leading herbal medicines in the United
States comes from Germany.”15

With more than 300 spa towns, Germany has become the premier destination
for health and wellness in Europe.16 One of the most famous resorts in Germany
is the Baltic Spa Resort in Warnemunde. Situated on the shore of the Baltic Sea,
it idealizes the sea as a “homeopathic pharmacy” and claims that “it contains all
important trace elements and has a similar composition to human blood”17 Sea water is said to have revitalizing effects in treating bodily ailments like respiratory
illnesses, sleep disorders and obesity. Other than these, mental disorders like
depression, anxiety and agony are claimed to be cured with the help of the sea.
Sea breeze is said to be specifically effective in treating cardio-vascular as well as
dermatological conditions. Major advantages that Germany faces are in terms of
both cost and quality. As Axel Steller, the CEO of the Arab German Health
Foundation points out, “In the US, operations are four to five times more expensive
as they are in Germany”.

Japan

Japanese medicine is known as Kanpo or Kampo, a herbal medicine that forms part
of well-researched modern clinical methods and also traditional methods of
medicine. A Japanese variant of the traditional Chinese medicine or the Oriental
medicine, Kanpo adheres to the body’s natural instincts and natural mechanism
of healing. For this purpose, medical treatment involves diagnosis of the tongue,
abdomen and pulse. At each stage of the treatment, different formulae that are
necessary to bring the body back to normalcy, are prepared by the physician.
These herbal medicines are regulated by the Japanese Government. Kanpo
medicine is used to cure many acute and chronic ailments like cardio-vascular,
respiratory, digestive, reproductive and dermatological conditions and immune
system corrections and even disorders like bedwetting, high cholesterol and
hepatitis. Though Kanpo therapies take longer than usual to work, this medical
system uses some very natural diagnosis and treatment methods and concepts
like water, blood and air to identify bodily symptoms. Also, it is claimed that
these herbal medicines produce no side-effects because of their natural
compositions. Japanese therapists of Anma visit countries like India and Singapore
to help in promotion of health tourism. Anma, a traditional Japanese massage, is
said to be a complete form of Shiastu19 that treats the body to release blood flow
in a proper manner to rejuvenate the body.

Apart from attracting tourists for its natural herbal medical treatments, Medical
tourism in Japan has become popular thanks to its volcanic areas that have allowed
the formation of some hot mineral water springs called Onsen. Japanese Onsen serve as places where the ailing can get alternative treatments to modern medical
practices. These have medicinal properties that heal wounds, alleviate pains and
replenish energy levels. Senior tourists and people suffering from many kinds of
aches and pains come flocking to these mineral water springs. The healing
properties of these springs are accentuated by the surrounding volcanic soil that
is composed of many minerals and curative elements.

Outlook of Medical Tourism in Alternative Medicine

Alternative medicine is here to stay, claim some traditional medical practitioners.
Given its perceived advantages over the modern medical techniques and the expensive
western medicines, alternative medical therapy is gaining ground in many developing
as well as developed countries. Practices like Ayurveda and Homeopathy claim that
surgery may always be the last option in case of treatment of an ailment. Natural
medicines like herbs and minerals can all be partaken as food and not medicines as
such, since their composition is all natural. Alternative medicine is used in conjunction
with modern medicine to treat many chronic ailments like diabetes and AIDS. This
helps modern medical practitioners to evolve a closer relationship with the patient
and cure him to a greater extent, thus giving him a new perspective to life. It follows
that one should never overlook the disposition of the traditional cures suggested by
our ancestors. These provide a standpoint from where one can comprehend the
profundity of traditional and alternative medicine, and gauge the tremendous potential
of alternative medicine in medical tourism.

Please seek author’s permission for reprint. Send a reprint request to kirrti82@gmail.com.

References
1. www.hinduonnet.com
2. “Kerala”, www.takekerala.com
3. “Prospects of Medical Tourism in India”, www.mpiweb.org
4. “Medical Tourism push for Penang and Langkawi”, http://thestar.com.my
5. www.wikipedia.com

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